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TIP! Always be as professional as possible in your Facebook marketing campaign. Although social media tends to be a casual venue, your business must be presented professionally.

Many people like Facebook because it’s easy to use and keep in touch with family and friends. Think about using Facebook as a core component of your marketing campaign. Keep reading to find out how.

TIP! Always post a link to any new content on your site to your Facebook wall. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Just be sure you actually follow through or your business will not be trusted.

TIP! Facebook lets you share content. Facebook is not only about socializing; it’s a major source of content.

Always use a professional tone when posting on your business’s Facebook page. Although social media tends to be more relaxed, it is important that you present your business as a professional one. If you stay professional at all times then people are going to respect you and your business a lot more.

TIP! Facebook Offers give you a way to promote yourself. All that needs to be done is you should get the offer set up and use the Promoted Post option.

Make sure any content you publish is linked through your Facebook. Link post summaries of blog entries from your site onto Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

TIP! Giveaways are very helpful in marketing. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates.

Facebook is a great content sharing tool. Facebook isn’t just for chitchat, it can also be a serious content platform. Treat it as such. Cross promote information between your official website, blog and Facebook. Traffic volume to Facebook pages tend to be quite high!

TIP! Make valuable posts. Think about how your fans can truly benefit from reading or viewing your posts.

Do not leave out people that are already fans. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. You have to respect your audience if you want to be successful with Facebook marketing. Communication leads to a great relationship with your customers.

TIP! Create a special group that is only for your business. Your customers can engage, get their questions answered and shop for everything they need all in one place.

Many successful business owners are realizing the benefits of marketing through Facebook. No matter the size of your business, you can benefit from using Facebook. Remember to use these tips so your Facebook marketing efforts will be effective.