SEO, or “search engine optimization”, means setting up your website so that it is as high as possible in the search engine rankings. It’s one of the best ways to assure your website’s success. Some may say that SEO is too advanced for regular website owners. Don’t listen to that!
To make your site more noticeable you should use a lot of keywords; even ones that are misspelled in the meta tag area. The content of your meta tags is what helps the search engine categorize your website and determine how to describe your link to searchers. To demonstrate this, let’s say your site theme is about knives. You could include a variety of related keywords, including: “knives,” “nives”, and “knifes”, along with any other reasonable options you may want to consider.
View your competitors’ source codes. This gives you information about how they use SEO on their website, and which keywords they use. You don’t want to copy their methods but use them as a model to develop your own.
Writing intelligent descriptions in your meta tags for every page of your website is very important. These description tags are a great value, as they are easy to add and improve ranking. Describe your site and why people should click in as few words as possible using the meta tag. By doing this you will bring in a large audience, and you may even get more visitors than websites ranked higher than you on search engines.
One SEO technique to try is a blog. Link it with other related blogs and see your traffic increase. Blogs rank well because the search engines like structured data and fresh content. Backlinks are very important for ranking highly in search engines.
Request that a non-profit organization or an educational website link to the content on your site. Search engines look at results from these sites differently and rank them higher because they are considered reputable sources of information. Provide useful content that will encourage quality websites to feature links to your site. Provide useful and worthy content to the organizations.
Don’t use Flash if you want to optimize your site. Flash does not load quickly and search engine spiders cannot read it, so the text in this type of file cannot be indexed. To optimize a site for the search engines, content must be visible and search engine friendly.
While you can hire someone to handle your SEO work, you can easily learn how to do it on your own, too. There are many resources available to help you learn about it. Read many books along with articles talking about the topic.
A site map is crucial, if you are trying to increase your traffic flow. A site map will link your pages to each other. This will increase your visibility through SEO and increase traffic directed to your site.
Your website needs to be visually appealing. In order to climb up the page ranks, you need to include accessibility features and optimize your website for text-to-speech readers. Your website should be optimized for Internet users, as well as search engine spiders.
Use a video sitemap with videos to do well with SEO on a website. Videos can include introduction of your staff or promotions of your product. The video can be uploaded to your site and labeled with keywords. Once your video sitemap is complete, Google Webmaster Tools can be used to submit your URL using Google Webmaster Central. Then post your content on YouTube and websites that host videos. Relax and watch your hits increase.
While it is a field of great complexity with room for full-time professionals, search engine optimization need not be a closed book to the novice. Just follow the techniques we’ve presented here and keep learning as you go, and you can do a nice job of optimizing your website. Improved website traffic might be closer than you think!