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TIP! Engage your customers by replying to their posts as much as possible. This should include monitoring the wall comments as well as @ messages concerning your company.

Facebook is an immensely popular site for social networking. There are millions, if not billions, of people using it today. This means big marketing opportunity, and as a business, you need to understand how to go about it. Keep reading if you wish to learn more.

TIP! Always post a link to any new content on your site to your Facebook wall. If your company uses a blog, post a link and summary of each blog post to your Facebook page.

Use a giveaway in order to drum up attention and interest on Facebook. Offer free samples to your subscribers who share your information with others. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Does your page stand out from the competition? Put up neat visuals or add some color. Users on Facebook are attracted to these pages over plain ones.

TIP! Facebook is primarily a means of sharing content. Facebook isn’t just for chitchat, it can also be a serious content platform.

You must build a healthy Facebook fan base. You should have 5,000 fans or more before you really start investing in marketing. After you hit that many people you should see your conversion rates start to rise.

TIP! Facebook Offers is a great tool for promoting giveaways and contests on your site. Set up your offer and switch it to Promoted Post via your Wall.

Don’t neglect the audience you already have. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. If you want your Facebook marketing to pack more power, then make your audience feel respected. Doing so creates brand evangelists that will spread the word to others.

TIP! Answer questions and comments quickly. Make sure to give helpful answers, and thank them for their time.

Think about buying Facebook ads. They can be customized to target folks of given ages or gender categories. You can also make sure you stick to a budget. There are no long-term commitments. Your ad can be stopped any time.

TIP! Consider buying advertisements on Facebook. Make your ad targeted to a certain gender or age.

If someone ‘likes’ your Facebook page, give them a deal. Having a lot of likes brings attention to your page. Think about offering something people are going to be interested in. You can offer a discount on your products or even give a free item. If they want the item you’re giving away, they won’t mind subscribing to your page.

TIP! You don’t want to always assume that your absolute best option for marketing through social media is Facebook. This network is extremely popular, but some age groups or subcultures prefer other sites.

As was stated earlier, Facebook can allow you to reach tons of potential customers. This article sets the platform for your success with Facebook marketing. It’s time to start integrating Facebook into your marketing strategy.