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TIP! Talk to your fans. You should be taking note when people make posts on your Facebook page.

There is nothing like a fresh campaign to give a big boost to any business, and Facebook can make that happen. The Facebook platform will help to increase your monetary success in the long run. Learn how in the following article, full of expert tips on Facebook marketing!

You need to have a unique Facebook page if you use it for marketing purposes. Add colors and pictures to your page. This will attract more users.

TIP! If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name.

Always answer to the comments and questions people send you on Facebook. This will show that you are on point and active on your page. Never hesitate to share links to the site if there is an article that is on point in answering their question.

TIP! Link all of your content to your Facebook page. For example, if you write a blog, make sure to link each post to your Facebook.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

TIP! Make sure your Facebook page isn’t being inundated with spam. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on.

Offer an exclusive deal to those that “like” your page. Your page can get a great deal of attention when your page is liked. Think about giving folks something unique and free if they give your page a “like.” It could also be something like a sweepstakes. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

TIP! Treat your old customers well. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already.

Be sure to establish a personality for your brand. If you make a bunch of posts that aren’t interesting them people will associate that with your brand. Have some personality, but continue to be professional.

TIP! A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. Customers like this are transient, and therefore may not follow your daily activities closely anyway.

Your job as a marketer is to steer your business in the right direction. Start using Facebook to turn your business around. Use the helpful advice in the article for a better advantage during your Facebook marketing campaign.