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TIP! Even if you are pushing a product, your articles should be fun to read. Keep the tone in your writing friendly and informal.

You may think that article syndication is easy. After all, there should be no problem with writing an article and submitting it to a directory? Give it a try, and you may find that it is harder than you once believed. However, you have found this article, which contains some excellent tip on how you can dramatically improve your article promotion attempts.

TIP! Do some legwork and figure out what kind of articles your visitors will want to read. Also, don’t be afraid to change them from time to time and use different ones or different versions with various texts, colors and orientations.

Offer a free short report as an incentive to sign-up to your newsletter. You can write the report, or a contractor can, but the purpose is to get users to subscribe to your emails. Pick a different topic for each article you write but focus on remaining relevant to your audience.

TIP! People are more likely to buy products from you when they have solid proof that your products have worked well for others. That is why positive customer testimonials and reviews on a website are so effective.

If your site lets people post comments, use a “no follow” attribute. Whenever someone spams your site, web crawlers will know that this shouldn’t be followed because of the no follow attribute. Doing so will allow you to ensure that your site’s reputation is not compromised by spam sites.

TIP! Use caution when listening to so called “experts” who provide article marketing advice for a living. Oftentimes, they are making money through teaching others how to earn money through article marketing.

Your articles should be readable for years to come. Don’t choose topics that will soon be old and out of date. Your readers should be able to read your articles a year from now and the information still be correct. Well-written older material will attract readers and encourage them to check out newer material.

Search Engines

TIP! Don’t worry about word count when creating your first draft. The length of your article should depend on how much you have to say about your topic.

Add new articles as often as possible. Search engines use scheduling bots to determine how often they will reevaluate your website. If you post new content on a regular basis, the search engines will index your site more often, which means your articles start converting customers more quickly.

TIP! When you are writing articles, always include items that are relevant to the links and keywords in your blog. There needs to be a connection between the content.

Sitting down and writing an article doesn’t have to be a chore. You can make it interesting, and the end result may be increased sales for your business. Use the information from this article to increase visitor traffic to your website. If you’re knowledgeable in your Internet marketing strategy, you will be able to use articles to your advantage.