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TIP! You can easily engage followers on your profile by replying to their comments and concerns. This means you’ve got to monitor your wall regularly.

Your sister, brother, and parents may have a Facebook page. Chances are your parents or even your grandparents are on Facebook as well. Are your customers there too? If you think so, then you may get some use out of Facebook marketing. Keep reading this article so you can develop a marketing campaign that works.

TIP! Try very hard to make your Facebook page more unique and memorable than others. You may do this through your choice of page color and the addition of graphics.

When using Facebook to market your business, always remember to post in a professional manner. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. Maintaining a professional tone will help build trust among your customer base.

TIP! You could create a group rather than a page. Groups are like little communities where your fans can interact together.

Give away free items to loyal or potential customers. Offer these free items to those who subscribe to your page. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

TIP! Facebook Offers is a great tool for running contests or giving away free products through your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall.

Link all of your content to your Facebook page. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Fan Base

TIP! If you want to only target current customers, use “custom audiences”. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

A fan base is something that you will want to expand as much as possible. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. If you have that may fans, you can see some real success.

TIP! Make valuable posts. Your followers must be able to benefit form every single post that you make.

Your current customers need to be your main focus. Some marketers focus on getting new subscribers instead of taking care of their exist audience. Respect and reward your audience as much as you can. This leads to engagement of your customers who can then spread the word to others.

TIP! A group is a great idea for a company. That can be a meeting place where you are able to answer questions and where you and customers can interact.

You probably have a Facebook page, so you are aware of what customers do, see and would like to know. These tips and your knowledge can help you build a successful campaign. The harder you work, the more rewards you’ll see.