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TIP! Reply to followers when they write something on your wall. You should monitor your wall regularly and also any related @ messages.

When it comes to marketing on Facebook, there are no rules set in stone which guarantee success. All companies have specific audiences they need to target, with distinct preferences and interests. It is important to educate yourself on the strategies available.

TIP! Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. You only need to set up the specific offer and then promote it on your page.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Be sure that you come through in awarding your prize, or no one will trust you again.

TIP! Use the custom tabs to maximize your Facebook marketing efficiency. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors.

Use a giveaway in order to drum up attention and interest on Facebook. You should encourage your customers to join by offering a few free products to some of your subscribers. Update your Facebook page with the winners, and repeat this any time you want more fans.

TIP! When you use custom audiences, you are able to target your ads to them by using their email addresses. This will lower your marketing costs and increase the company profits in the long run.

Facebook needs to be thought of as a place to share with people. It can be used for so much more than chit chat. Treat it as a marketing medium. Write some actual blog posts and then promote them via other channels through your Facebook page. You will see great results from using Facebook.

TIP! One great way to get people to pay attention to your brand is to give away something. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.

Answer all questions and comments sent to you via Facebook. Thank people that answer questions for you or provide other valuable information. Additionally, post a link to an article on your site if it can answer their questions.

TIP! If someone “likes” your page, give them something exclusive. Having a lot of likes brings attention to your page.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

TIP! Companies like car dealers may not need a page on Facebook for their business. This is because customers are random so they likely will not follow daily posts.

Having read this article, you should now know how to effectively use Facebook as a marketing tool. Use these tips to reap the benefits of a Facebook marketing campaign. Get going today so you can see an increase in profits tomorrow.