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TIP! Consider holding online contests as a means of your Facebook marketing plan. When a person likes your page, they can enter a drawing to win a great prize.

Do you understand the power of marketing via social media? Out of this, what do you know about using Facebook as a marketing strategy? Do you stick to traditional marketing and fear new technologies? Whether your status is professional or novice, your campaign will benefit if you use the tips in this article.

TIP! If you’re marketing your business on Facebook, you should be professional about it at all times. Although social media presents a casual platform, you and your business must always be presented professionally.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. If you keep it professional, you will gain the respect and trust of your clientele.

TIP! You must have an attention-getting page so that your page is set apart from the rest. Put up neat visuals or add some color.

Use a giveaway in order to drum up attention and interest on Facebook. Encourage people to subscribe by giving something away to some of them. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

TIP! Promote a contest using Facebook Offers. Set up your offer and turn it into a Promoted Post on your wall.

Consider Facebook as one way to share information. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Don’t neglect this powerful marketing tool. Post real blog posts to promote your posts from other media channels to your Facebook page. You will see that Facebook brings you a great deal of traffic!

With custom audiences, you can target your ads more effectively. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

TIP! Learn how to build a fan base. This means that your focus should be on building your follower count until you have around 5,000 people following you.

Know when to post about your business outside of your own Facebook page. If you are posting on a page that isn’t your own, it can gain you attention. Having said that, it’s crucial that this attention is desirable. If you have something good to say you can post on other pages. Make sure that you avoid spamming other pages.

TIP! Off a sign up option as a part of your Facebook page to get your audience engaged. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest.

As you can see, the benefits of marketing through Facebook can be immense. But, the key is to actually use the advice given. Begin your campaign with the advice you’ve just read.