The Internet is similar to a corn maze. One can easily get fooled when trying to increase their ranking. Patience and a careful eye can help you get to the end of the maze. Here are some tips to give your website a shorter path.
Make sure you use the right keyword density when optimizing your website. The total use of keywords on any given page should be less than 20 percent.
Rather than a link exchange, consider an article exchange to boost your search engine rankings. An article exchange means a different website puts up one of your articles and credits you with a link. You do the same for them in return. You will find that SEO of this type is more successful.
Keep your focus to just one subject per page. Do not promote every product that you have on the site. This will just dilute the information and frustrate the customer who is looking for specifics. Focusing a single page on a single products has a more positive outcome.
Including relevant keywords in your webpage’s URL will help it be more easily identified by search engines. If that URL has symbols and numbers that people probably won’t search for, then that page may not rank as highly in the search engines. Include the keywords you would use yourself.
Try signing up with Google and Yahoo! for free local listings to help your site become more visible. Services such as these will provide free publicity, which in turn will bring you more website visitors and exposure. Any way to get more publicity without spending money is a must.
Make sure every image on your site has the descriptive “alt” tag. That is the best way to optimize the SEO value for that page. Use these tags to replace pictures if a site visitor disables his or her image display. By including keywords in alt tags, you can improve your search results ranking a lot.
Boost your SEO power by incorporating keywords and phrases in HTML title tags. Search engines place the more weight on words and phrases used in title tags than on any other words on your pages. Incorporate your strongest possible keywords into the title tags for optimum impact and watch your website traffic soar.
Generate more hits on search engines by using plural forms or longer versions of keywords. Stemming keywords is a common practice with search engines. If you use a word such as bank, the search engine might not find the words banking or banker! If you are using a search engine that uses keyword stemming, use the longest form of the word possible.
Take the time to consider what keywords would be associated with your content, and use these keywords throughout your website. You can use the keywords in the site’s content, as well as page and paragraph titles, but keep in mind that excessive use of keywords can give search engines a negative impression, and make it rank lower in search results. Balance is the key to a well-made site.
You should avoid creating entire pages that are filled with nothing but links. Your links should blend into your content throughout the site. Readers are bored by link pages, and search engines do not rank them very high. If your links flow naturally with your content, it will improve your relationship with both human readers and search engine bots.
Never, ever, EVER publish the same article twice on your website! Google sees this as cheating, and it could make your page rank take a tumble. You should also not have anyone link to two separate pages within your site for duplicate content because this can also affect your search engine ranking.
Be sure to take the time to use the above advice. If you don’t rush things, you will be a success.