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TIP! Offer some short reports for free as a way to get more people to sign-up for your newsletter. You can write the report yourself or hire a freelancer, but it is necessary to entice folks to opt into your email campaign.

How do you use articles as part of a marketing strategy? Is it more difficult than other advertising methods? These suggestions will help you get traffic on your site by using articles as many others do, every day.

TIP! Design a logo all your own! Some people believe that only major corporations have recognizable logos, but this is simply not true. A good logo puts an easily recognizable symbol to a company or website.

Make sure you offer people an incentive for signing up for your newsletter, such as a free report featuring valuable or exclusive information. You can write the article or hire someone, and it should try and persuade the reader to want more information. Just be sure that your report is similar to your niche.

TIP! Customers want to buy products that other people have had success with. Include a section which features real life testimonials from people who have used your product and were satisfied with the results.

Make sure your email list is content heavy. You don’t want to be branded as a spammer. This will lose you present and future customers and may actually get you into legal trouble. Make sure your emails have relevant content and help attract customers to your site rather than annoy them with junk. If you don’t make things interesting and meaningful, you’ll start losing subscribers and potential customers.

TIP! Blogs are an excellent tool to build your leadership in your industry. Regularly update your blog with interesting, compelling articles that showcase your insight and leadership skills.

Many people believe (not without cause!) that they need to produce their own content to engage in successful article advertising. You need talent to write well. You may understand the rules governing proper punctuation and good grammar. However, you must have talent to write something engaging and interesting. To write, you need to have an artistic way with words. Without a touch of artistic flair, knowledge of the language is not enough.

TIP! New articles should be posted regularly. Your content is re-indexed on a predetermined schedule by search-engine bots.

Be sure to use a different article for each index that you use. There are many article indexes that can be used for article promotion. Though it may be tempting, do not post the same article multiple times in multiple locations. This is bad, because search engines see this type of behavior and give you a bad rating.

TIP! Social media is a great tool to use. Using your Twitter and Facebook accounts is a good way of attracting new readers.

These article marketing tips will bring you success in interesting your audience and increasing your client-base. Heed these suggestions, and you can find your own way to be a success.