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Facebook is quite popular. You can use Facebook to market your business. The following advice will show you how it is done.

TIP! Do not leave out people that are already fans. Many people concentrate on getting new fans but forget the patrons they have already.

When you are using Facebook for marketing, you must make your page stand out from among the crowd. Adding great photos and unique color combinations really helps. People are much more drawn to decorative pages than plain ones.

TIP! Consider carefully before you promote your business on someone else’s page. You can garner a ton of attention when you post on other people’s Facebook pages.

Facebook needs to be thought of as a place to share with people. Facebook isn’t just for chitchat, it can also be a serious content platform. Use it in this way. Use Facebook to promote your blogs from other channels. You’ll soon see that you can get tons of web traffic from Facebook.

TIP! Be sure that all of your posts have useful information. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand.

Always answer all the questions and comments sent to you via Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.

TIP! You can have a place for people to sign up right on your Facebook. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return.

Create custom tabs on your business Facebook page. The tabs let you organize your page information to make it easier for customers to navigate. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

TIP! Facebook is not necessarily the best place for your marketing. There are other social media platforms.

It is important to have a lot of followers when using Facebook as a marketing tool. Not too much investment should be put into any promotions until you have thousands of fans. After that threshold has been reached, your conversion rate is going to start marching.

TIP! Avoid posting updates that are irrelevant to your brand and customers. Only talk about stuff that will interest your target audience.

You must not forget your current customer base. There are people that just want likes and then they forget about existing fans. For powerful Facebook marketing, you need an audience that feels respected. This gets customers truly engaged in your company.

TIP! Look for great leadership opportunities. Facebook is great for demonstrating your ability to be a niche leader.

Since so many people are using Facebook, you should be, too. No matter if you’re a start-up or small business, you can use this marketing to better your success. Use Facebook to help market your business by applying what you’ve learned here.