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TIP! Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Reward them with prizes and incentives if they like your page.

When it comes to marketing, there are few tools out there more beneficial than Facebook. Facebook is the best place to network with people all over the world. If you want to get more customers in the door, the tips in this article will show you how to do that using Facebook.

TIP! You will win kudos from your customers when you take the time to reply to their wall comments or questions. That means monitoring your wall and also any @ messages about your company (for example, @Nestle).

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. It is important to monitor your wall daily and to check out @ messages for your brand as well. Reply to everyone that you can, and make sure that you’re replying to complaints first.

TIP! When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. This can be done by using colors and photographic elements.

One method for generating interest in your business is by having a giveaway. You can boost your costumers and fans by offering something that they’d love to get. Just announce a winner and repeat the promotion as necessary.

TIP! Always answer to the comments and questions people send you on Facebook. Make sure to give helpful answers, and thank them for their time.

Facebook Offers is a great tool for running contests or giving away free products through your website. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

TIP! With custom audiences, you can target your ads more effectively. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Answer all questions and comments sent to you via Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.

Custom Tabs

TIP! If someone takes the time to comment on your wall, give them the courtesy of a response. If someone reaches out to you, they deserve to be acknowledged.

Create custom tabs on your business Facebook page. Custom tabs let you optimize information on your page for visitors that betters your business. For example, if you are holding a contest, you can include a tab for the contest information.

TIP! Facebook is not always the best social media outlet for marketing. This network is very popular, but some subcultures and age groups prefer other websites.

Facebook is a great way to get your name out there. With the right approach, you can drum up more interest for your products in more people. Use what you have learned here to propel your business up to the top.