You may be confused by the terms used with SEO. However, this should not discourage you from creating a top site. Keep reading for some easy-to-follow SEO tips that can help your site succeed.
To hide something, create a robots. txt file and inserting it into the root directory of your site. This makes certain files found on your website inaccessible to the search engine.
When you are trying to accomplish search engine optimization goals, the use of meta description tags on each page of your site can be very effective. These tags are perfect for giving a “snapshot” of your site, through descriptions, on the search results page. The content that you use on your meta tag should be concise and valuable. Having meta tags set up will bring people to your website, even if you are not that high in the search engine rankings yet.
Use product feeds to broaden your customer base, increase traffic, and enhance your online presence. Your feeds should include detailed descriptions of your product offerings or services, along with prices and pictures. Send these to search engines, as well as sites that compare prices. Your customers will also be able to use their feed readers to subscribe.
Use your keywords to make a site map. Site maps are excellent navigational tools as well as helpful for search engine optimization. Search engines also use these to place websites higher on their search lists, because ease of access is important to their ratings.
Always register your website with Google, Yahoo and other search engines that are popular. It is often thought that this happens automatically. Check it here and there to see if it still exists and can be found. This search ensures that web crawlers are still finding your webpage.
Google and Yahoo both offer free local listing services; you should sign up for these, especially if your website ties in to a physical business. These free services offer you ways to make your site more visible, bringing in more visitors. Never turn down a free venue for publicity.
Search engine optimization also optimizes your number of potential customers. Some companies do not have a grasp of this.
Vary the form of your keywords to create more hits on a search engine. This includes using the long and plural forms of your keywords. Stemming keywords is a common practice with search engines. If you chose a search term like “accountant” for your keyword, your site may not be included in search results relating to “accountants.” Using the longest version of any keyword result will return all the shorter results.
Put yourself in your customer’s shoes. If you were looking for your website, what key words would you use? Once you’ve come up with a list, use them around your website. You want to use them strategically in both content and the titles, but be wary of over saturating your site with the keywords. You don’t want to be flagged as a possible spam site.
In time, you’ll find the success you crave when you keep to the ideas and advice here meant to drive traffic to your website. It’s not about luck because there is no discrimination among the search engines. Put in the effort and bring your site to the top of the results page!