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TIP! Talk to your fans. Pay close attention to your followers and what they want.

Are you looking for a new and improved way to market your business? If this sounds like you, Facebook is an easy way to get started. Facebook literally can put you in contact with millions. Read through the great advice below if you are interested in putting Facebook to work for you.

TIP! You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Provide discounts and prizes to those who give your page a “like.

Reply to any comments left on your wall. This means you’ve got to monitor your wall regularly. Reply to them, especially if it is someone who needs customer service or has a complaint.

TIP! When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. Social media often has a relaxed or casual tone, but you still need to present a professional attitude.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Adding great photos and unique color combinations really helps. An appealing page is much more enticing than an ordinary page for Facebook users.

TIP! Do not let SPAM overrun your Facebook page. There are some filters that can be used when editing your page that help monitor the page, even if you are not around.

Try making a group versus a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

TIP! Facebook can help you share different products with potential clients. It isn’t just informal chit-chat, it can be a large content format.

Check comments on your Facebook page regularly and respond promptly. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

TIP! Use the custom tabs on Facebook for greater efficiency. The tabs let you organize your page information to make it easier for customers to navigate.

Utilize custom tabs. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. Deals, contests and promotions can be organized with their own tabs.

TIP! The goal of using Facebook is to garner more sales. Setting monthly sales goals can guide your efforts.

As you can see, with a little effort, a Facebook marketing campaign can reap big rewards. All the tips you have learned will help if you use them. Soon, you will be reaching a global audience of millions!