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TIP! Always be professional when you post on any social media. Although social media tends to be a casual venue, your business must be presented professionally.

Facebook ranks as the most popular website in social media. So many people sign up for Facebook daily, and millions are already using the social media site. This means that you need to understand how to integrate Facebook into your business, lest you lose potential customers. Read the information in this article to find out what to do.

TIP! An ideal way to encourage fans is to always reply to their wall postings. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.

Make your posts professional in tone and spirit at all times. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. When you keep a professional tone, you are respected more by customers.

TIP! When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. You may do this through your choice of page color and the addition of graphics.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

TIP! Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. Adding great photos and unique color combinations really helps. Facebook users tend to be drawn to these kinds of pages over plain pages.

TIP! A fan base is a must before you begin marketing on Facebook. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans.

Think of Facebook as a way to share content. This can be a formal tool to get your business on the map. Use it in that way for your brand. Make sure that you incorporate professional posts about your product on your page. Traffic volume to Facebook pages tend to be quite high!

TIP! Offer an exclusive coupon, sample or great deal for those who “like” your page. Likes can get your Facebook page a lot of new attention.

As this article stated earlier, Facebook presents an unlimited opportunity for reaching new customers and increasing sales. Now that you have read these tips, you should be prepared to start using Facebook to market your brand. It’s time to start integrating Facebook into your marketing strategy.